peterkay: absolutist: Selfridges & Co you don’t realize how shitty most packaging design is until you see something as glorious as this. it’s like the design equivalent of a velvet rope. you want this high-end shit? you just better trust that there’s clear runny honey in that jar, because you can’t see shit. it’s so good that you don’t even get to see it. you don’t like that? you’re used to being catered to by companies that think you’re a monkey? they don’t give a fuck. that’s how good this is. they’ll sell it despite you. this is for people who are smarter than you, anyway. go walk your design-illiterate ass to the store and buy a transparent honey-bear shaped fucking squeeze bottle then.

peterkay:

absolutist:

Selfridges & Co

you don’t realize how shitty most packaging design is until you see something as glorious as this. it’s like the design equivalent of a velvet rope. you want this high-end shit? you just better trust that there’s clear runny honey in that jar, because you can’t see shit. it’s so good that you don’t even get to see it. you don’t like that? you’re used to being catered to by companies that think you’re a monkey? they don’t give a fuck. that’s how good this is. they’ll sell it despite you. this is for people who are smarter than you, anyway. go walk your design-illiterate ass to the store and buy a transparent honey-bear shaped fucking squeeze bottle then.